The importance of offline and online connectivity
Today marketers are having a hard time tracking offline activity. This leaves huge gaps in knowledge of the consumer journey, making marketing efforts inaccurate and not effective.
Complementing both online and offline spheres with data that connects the retailer to a full image of the consumer’s behaviour, allowing brands to provide a precise personal experience.
Yet, the elusive data-driven marketing approach is encompassing and difficult to cultivate in practical terms such as gathering relevant data and analyzing it. This makes marketers feel incompetent.
Weezmo’s solutions legitimizes marketing plans by democratizing big data into feasible actions.